Our Story

Ever since Picture Book Fashion was formed in 2011, the Scottish company has always been about family.
Created by husband and wife team, Andrew and Michelle Molloy, the couple were well-known agents within the industry and knew what was missing in the market. As Picture Book Fashion grew, they were joined by their daughters Layla and Amy.

With years of experience in the childrenswear industry behind them, Picture Book Fashion have become specialists in the industry and the company are the platform for a number of in-house brands that have become must haves for children across the UK and Europe.

From 2011 to now, the Molloy family’s focus has always been on creating collections that are one of a kind. Designed with both kids and parents in mind, each season the Picture Book Fashion brands launch collections that are made to stand out from the crowd.

From the initial design all the way to production, Picture Book Fashion are hands on every step of the way, allowing their brands to be completely unique and filled with stand-out pieces that kids will love to wear.

A*Dee was the first venture for Picture Book Fashion and has always been a stand-out brand in the market for their stunning prints, matching pieces, and bold styles. Launched in 2012 and catering for girls aged 2-14, A*Dee has a loyal following of girls and parents that look forward to each and every season.

For the boys, mitch&son is the must have brand for parents who want quality and perfectly matching looks, and kids who want comfy clothes that they can run, jump, and play in. From new-born to 10 years the brand provides top to toe looks for every occasion.

Finally, the Little A brand completes the Picture Book Fashion family. Focusing on toddlers whose parents want all the details of A*Dee in a smaller size, customers can find a range of cute outfits that are made with little ones in mind.

Our Charity Partners

Supporting local families in our community is incredibly important to the Picture Book Fashion team, and our main charity partner is Quarriers, who work with children and families across Scotland. We help where we can by donating clothing, equipment, and resources for the children that are supported by Quarriers.

"The donations from Picture Book Fashion have been so welcome. Many of our families are coping with multiple challenges like ill health, poverty, and trauma. The children have received beautiful, but also essential items, like winter coats, that they just would not have had otherwise."

- Rhonda McInney, Family Practitioner at Quarriers

You can find out more about Quarriers amazing work here: Quarriers Website

We also support WWF, having adopted 10 big cats in 2020, we continue to support these through our donations. Our sponsorship goes towards WWF's vital work with local communities and protecting habitats around the world, as well as all the species that rely on them.

As part of our ongoing support for our local community, we also sponsor the Glasgow and District Youth Football League. The league provides access to organised football for ages 5 to 13 years, and they work with over 3000 children every week! Our sponsorship contributes towards equipment, venue space, pitch hire, and other essentials, helping to continue the league's work with children across Glasgow.